This is Marketing: You Can't Be Seen Until You Learn To See

This is Marketing: You Can't Be Seen Until You Learn To See Review

THE FINANCIAL TIMES BOOK OF THE MONTH

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Title:This is Marketing: You Can't Be Seen Until You Learn To See

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    This is Marketing: You Can't Be Seen Until You Learn To See Reviews

  • Peter

    I'm sure there were some important tidbits of marketing advice in this book, but it's so full of generalities and aphorisms that you can't find them. Godin writes in pithy, one-sentence paragraphs tha...

  • BookOfCinz

    As someone who works in Marketing and Communications, I thoroughly enjoyed reading, learning and getting some reinforcements on things I already knew. I have been a practicing Marketer for the last 8 ...

  • Melania 🍒

    3,65/5I’m aware of the importance of marketing and how much it impacts our everyday lives but I could never bring myself to care about it too much. That’s mostly because of the idea of ‘classic...

  • Emily

    Book abandoned on Page 115 of 260This is marketing? More like this is disappointment. This was a book I was very excited to begin as I’ve heard Seth Godin is a guru of sorts for marketers. What ensu...

  • Laura Noggle

    Nice recap and refresher on where you need to be mentally in your marketing approach. It's hard to write about marketing consistently (as Godin does), especially as it is always changing and slippe...

  • Kirill

    This book summarizes the current state of marketing according to Seth Godin. It references ideas that stood through time, like Crossing the Chasm by Geoffrey Moore, as well as a lot of things Seth wro...

  • Vera

    This is the first book by Seth that I've read and although there are some genuinely original and solid ideas in there, I often struggled with fluff. The one thing that stood out as a negative for me w...

  • Vanessa Princessa

    I read this book thanks to Blinkist.The key message in these blinks:With the rise of the internet and the fall of the monolithic mass media, marketers can no longer rely on advertising alone. Instead,...

  • Davor

    Wow, I am sorry to say but this is honestly A HORRIBLE book. There is just no other way to describe it. I gave up at the last 20 pages, I just couldn't finish it anymore. Honestly, I couldn't STAND AN...

  • Matthew

    I struggled with this one. On the one hand, there were a number of helpful concepts. On the other hand, those concepts felt so widely varied that it was difficult to find a thread or theme that wove t...